For the last 3 years, we at Strategy Compass have been supporting EAST, a non-profit organisation dedicated to developing education, health and entrepreneurship in Africa. At the heart of its activities is the annual “eLearning Africa” conference, which brings together people from all over Africa (and beyond) who can and want to bring about change.

The time has come. A new corporate design has been created. Your brand is refreshing itself and taking the next step towards a successful future. It’s time for a new outfit, for elegant haute couture. The project is going well, and management is happy. Until… you guessed it, staff become outraged after suddenly discovering they need to rework all existing presentations in order to transfer them to the new master.

Sometimes one just has to add an ‘NA’. NA? Not applicable? Not quite. Do you remember WYSIWYG ‒ what you see is what you get? When creating a presentation on your PC you can immediately see what it looks like. Yet the whole thing can look completely different when you open your presentation on a different PC. Because then a WYSIWYG quickly becomes a WYSINAWYG ... namely “What you see is not always what you get”.

The use of pictures in presentations can be extremely helpful. They can support and enhance content. They can convey messages instantly. They can make a presentation more interesting and provide visual orientation. But it is sometimes not so easy to find an appropriate image. And if it is found there are all the legal aspects. What is permitted? What is not? As you can see, the issue is complex.